Welcome to Why Not Consulting Group
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As IT innovation gathers momentum emerging organisations, with truly innovative technology, need the platform to drive market penetration and growth.
The traditional Sales “Employee” model is broken -“Sales as a Service” closes the gap between these new technology providers and enterprise buyers in Australia. Why Not Consulting Group was created out of a recognition of these key issues with the goal of demonstrating how B2B relationships can re-align in order to meet the new challenges we all face. Our new model builds stronger relationships and trust across an ever-expanding network, ultimately providing significant benefits for all participants. |
Our Vision
The scale and speed of disruption across the business landscape is unparalleled. Many organisations are looking to enhance their agility in order to move faster with the inherent changes they face. Many enterprise organisations are looking to innovate through various means including:
Additionally, the way we work is also in massive transition. As we move at pace into the Fourth Industrial Revolution, online talent platforms (TaaS) are approaching tipping point as an estimated 540M people are expected to be employed via TaaS platforms by 2025! TaaS is a key avenue to corporate agility as resourcing costs are a significant impact on most enterprise balance sheets today!
"There is no industry which is safe from disruption - it's everywhere. With the speed of technology and the speed of social [media], an individual now has never had more power to take down a corporation, to shape an organisation or to launch a business that will disrupt the existing status quo of the economy. It's the two guys in the garage you've got to be worried about, not your number two or number three competitors."
Karen Lawson (Slingshot CEO)
At WNCG we believe there needs to be a change in the way organisations buy and sell technology. Buyers are struggling to keep pace with the rate of change leading to buyer dysfunction, Sales Organisations are struggling to scale their sales revenue YOY, and new market entrants are struggling to find a voice in the chaos! Finally, Sales Reps in Australia are the least engaged of all across IT Sales Organisations (averaging 11% NPS at last count). The current system is broken.
Growth Through Trust:
WNCG has developed a model of business engagement that addresses these key issues. We believe the core of this new model is trust and only through a key focus on growing trusted relationships will all participants succeed.
- Internal innovation: Creating their own innovation team internally and leveraging their current resources to drive change
- Partnering/Joint Ventures: By leveraging outsourced solutions and partners to free binding resources or jointly developing new solutions- reducing cost and risk individually
- Startup Ecology: Collaborating with startups and new market entrants with potential options for investment and/or control over product development
Additionally, the way we work is also in massive transition. As we move at pace into the Fourth Industrial Revolution, online talent platforms (TaaS) are approaching tipping point as an estimated 540M people are expected to be employed via TaaS platforms by 2025! TaaS is a key avenue to corporate agility as resourcing costs are a significant impact on most enterprise balance sheets today!
"There is no industry which is safe from disruption - it's everywhere. With the speed of technology and the speed of social [media], an individual now has never had more power to take down a corporation, to shape an organisation or to launch a business that will disrupt the existing status quo of the economy. It's the two guys in the garage you've got to be worried about, not your number two or number three competitors."
Karen Lawson (Slingshot CEO)
At WNCG we believe there needs to be a change in the way organisations buy and sell technology. Buyers are struggling to keep pace with the rate of change leading to buyer dysfunction, Sales Organisations are struggling to scale their sales revenue YOY, and new market entrants are struggling to find a voice in the chaos! Finally, Sales Reps in Australia are the least engaged of all across IT Sales Organisations (averaging 11% NPS at last count). The current system is broken.
Growth Through Trust:
WNCG has developed a model of business engagement that addresses these key issues. We believe the core of this new model is trust and only through a key focus on growing trusted relationships will all participants succeed.
Benefits of the New Sales Engagement Model.
Improved Buying & Selling Cycles
Buying Cycles are being impacted by many factors including the changing buying process, more involved numbers of decision makers and the ever-present trust issues with sales organisations. All these complications are leading to longer buying cycles (up to 36% longer than previous years) and less likelihood (50%) of getting to a decision as buyer dysfunction kicks in! The new model will empower buyers to leverage knowledge and experiences from other buyers- so they don't have to re-invent the wheel- effectively reducing the inherent risk and issues experienced and reducing the clutter in the early stages of the process.
Meanwhile, quality lead generation is critical to Sales Organisations- yet 68% of B2B companies say they are struggling with lead generation. Even when leads are generated, almost half the opportunities are lost at "interest phase" due to limited resourcing across the sales organisation. Our model enables sales organisations to leverage external third party sales reps who are aligned to their customers- so that recognised opportunities can be more warmly engaged earlier in the buying and selling cycle- and trust can be allied to speed the sales process from that initial engagement.
Meanwhile, quality lead generation is critical to Sales Organisations- yet 68% of B2B companies say they are struggling with lead generation. Even when leads are generated, almost half the opportunities are lost at "interest phase" due to limited resourcing across the sales organisation. Our model enables sales organisations to leverage external third party sales reps who are aligned to their customers- so that recognised opportunities can be more warmly engaged earlier in the buying and selling cycle- and trust can be allied to speed the sales process from that initial engagement.
Lower Cost of Doing Business
Reduced buying and selling cycles, coupled with a stronger research and development platform, ensures all participants lower their risk and cost of doing business. Buyers are empowered to engage through the platform to understand current issues and industry direction, conduct initial research around recognised issues and share experiences in order to make more informed decisions- ultimately reducing time and risk in decision making with stronger goto market plans.
Sales Organisations are engaged with earlier in the buying cycle- and have a platform to share their successes. This ultimately allows them to focus activities on addressing customers who recognise a need and less time hunting opportunities. Additionally, Sales Organisations enjoy greater scale of reach through the leveraged Sales Reps within the group- meaning stronger connections to buyers in the group.
Sales Organisations are engaged with earlier in the buying cycle- and have a platform to share their successes. This ultimately allows them to focus activities on addressing customers who recognise a need and less time hunting opportunities. Additionally, Sales Organisations enjoy greater scale of reach through the leveraged Sales Reps within the group- meaning stronger connections to buyers in the group.
Greater Agility for all Members
Success for the modern business is all about improving agility in order to respond faster to constant change. Agility now represents true scalability and flexibility to adjust to market and internal drivers, and decision making is becoming more complex as influence is spread across departments. Success is measurable- with an MIT study asserting that agile organisations grow 37% faster than their competitors and generate 30% higher profits.
By creating a trusted community of IT buyers and sellers, all working together and sharing experiences, successes and failures, the community will ultimately benefit as individuals through shared knowledge transfer and transparent engagement.
WNCG has pulled together solutions that are designed to improve the agility of our customers while implementing a sales goto market structure that scales significantly for our technology providers.
By creating a trusted community of IT buyers and sellers, all working together and sharing experiences, successes and failures, the community will ultimately benefit as individuals through shared knowledge transfer and transparent engagement.
WNCG has pulled together solutions that are designed to improve the agility of our customers while implementing a sales goto market structure that scales significantly for our technology providers.
We at WNCG are making a stand to re-balance the relationships across IT buyers and sellers- by ultimately leveraging an environment of trusted networks to solve business issues.
A Focus on Risk Reduction
"Nobody ever got fired for buying IBM"
Conservative buying used to be the safe option- back when the biggest annual change was Moore's Law! Today- disruption is driving change at rates never believed possible and organisations are stuck somewhere between conservative, risk averse, development and rapid agility in order just to stay abreast of their competition! Today finding the right balance between perceived risk and potential benefit is key to scaling change at speed!
Our focus and charter at WNCG is to reduce the risk associated to buying decisions in our solutions stack. Core to that charter is ensuring that the solutions we bring to market are well proven; are easily assessed; and are supported by a current customer reference base. We aim to bring our customer's together to share experiences across the solutions we deliver and work to help find solutions to problems our capabilities do not cover. If we are closer to our customers we can add more value and our research can then be leveraged for the benefit of all within our community.
Conservative buying used to be the safe option- back when the biggest annual change was Moore's Law! Today- disruption is driving change at rates never believed possible and organisations are stuck somewhere between conservative, risk averse, development and rapid agility in order just to stay abreast of their competition! Today finding the right balance between perceived risk and potential benefit is key to scaling change at speed!
Our focus and charter at WNCG is to reduce the risk associated to buying decisions in our solutions stack. Core to that charter is ensuring that the solutions we bring to market are well proven; are easily assessed; and are supported by a current customer reference base. We aim to bring our customer's together to share experiences across the solutions we deliver and work to help find solutions to problems our capabilities do not cover. If we are closer to our customers we can add more value and our research can then be leveraged for the benefit of all within our community.